• A company’s brand lies at the core of its existence.
  • The brand is your “claim to fame.” It’s what distinguishes you from your competitors and helps to create a desirable response.
  • The challenge is to first deliver your brand to market, to have it recognized in a positive light, to nurture its growth, and to steer it around obstacles to a leadership position.
  • A brand generates a response by targeting our most innate senses — taste, smell, sight, sound, touch, and (most importantly) one’s spirit.
  • A brand embraces our affections and calls us to action.

Music Branding
>>> Sound Modules
Marketing (current page)